In order for companies in the modern world to get their name prominent in their industry, they must use multiple social media sites to connect with their client base. A recent study
by the Internet Advertising Bureau UK found that nearly 80% of
consumers would be more inclined to buy more often in the future because
of a brand's presence on social media. The two companies I decided to look into this week was Twitch and Android.
"Twitch is the leading video platform and community for gamers." Twitch uses its Facebook and Twitter accounts to reach out to their primary customer base of male teenagers to young adults. Most of the posts in the past few months have been about what the company has done for the world, not just for their own benefit. A good example of that was their Extra Life campaign that raised $5 million dollars for children's hospitals. These social media outlets allow these companies to spread the word out to their clients through phone apps and notifications. The critical difference between these social media platforms and Twitch is that they allow
audiences to engage with each other around content and influence its
creation. Some viewers may not always have a Twitch stream open, but if the viewer is connected to one of these social media sites, any update post would notify the viewer to tune in on something important.
"News, tips, and tricks direct from the Android team."Android has been pushing their new promotion thoroughly on both Facebook and Twitter. Their social media sites draw attention to these promotions, enabling a larger consumer base in the long run. If you compare and contrast their official website to their social media accounts, their social media actually reveals more information on the main page than Android's official main page.Unlike Twitch however, Android doesn't seem to respond to their followers as much. This might be due to how many more followers they have in the comparison. On the other hand, if a company spends too much time responding to customers, it can be observed that too much money might be being spent on the social media account instead of elsewhere that would improve the company.
Both companies show that they are almost always active at all times of the day as well as all their information is constantly updated. They both seem to understand that social media can be accessed on different mediums instead of just the normal computer and have formatted their posts for those situations. Overall, both companies have spent a lot of time (and probably money) on making sure that their presence is known on the web.
Sources:
https://www.facebook.com/Twitch
https://twitter.com/Twitch
https://www.facebook.com/AndroidOfficial
https://twitter.com/Android
http://www.theguardian.com/small-business-network/2013/aug/29/social-media-boost-business-tips
